client: Kimberly Mahr (PHX, AZ)
"Identity Therapy" / brand standards / identity design
Phoenix-area photographer/counselor, Kimberly Mahr, has an impressive vision for expanding her business model and services. When she contacted RDQLUS for help establishing new brand positioning and a new look for her brand, the California surfer-girl turned Southwest transplant—with an affinity for vintage art and elegant antiques—was a wealth of information and all-to-ready to share her vision for what she wanted, and needed, in an identity and brand.
The result was identity system featuring subtle typography, custom scrollwork modeled after wrought-iron gate monograms and an antiqued color palette. The work also produced brand pedigree and brand standards documents to help maintain the consistency and look of the new 'Kimberly Mahr' brand.