Jeni Herberger Creative Concepts

 Identity Therapy© / art direction & identity design / stationery design / website design

Nationally-sought after speaker, writer & creative business consultant… and "surfer girl" are hats that Jeni Herberger does daily. Former professional photographer, business analyst, & creative director are also 

on her resumé, but it's her uncanny ability to do all of this with a most nimble, comforting, personable style and grace that sets her apart. The task was to represent this in her mark, colors & stationery in a way that would be professional without being stuffy. She's anything but stuffy.

By first performing an "identity therapy" (a term started with this project) and then the identity design, the result was an identity package that embodied the professionalism and respect Jeni has come to earn without losing the person and unique life-story underneath all of those hats.