Identity Therapy© / creative direction / identity design / stationery design / creative consulting
Teacher/mentor/motivational speaker, Dyana Valentine is a force. If you've met her, you know… if you haven't you should.
Dyana was referred to me for some 'Identity Therapy' to figure out what her brand was and where she wanted to take it. Her strong, multi-faceted persona comes from a place of great emotion and caring. This is the "touch" that her clients get and her audiences feel. How to bring that into an identity was the challenge.
The mark itself is made of custom-drawn icons, making it so much more. The modular nature allows Dyana to take her logo and break it into topic identifiers and subject matter call-outs. The icons visually represent Dyana's nature as a hard-working, ever-searching, thinker/teacher/, with a big heart, tons of energy and a touch of regal class and star-quality to polish it all off.