Big Fixh Dev

art direction / identity design / illustration

Big FixH (pronounced: "big fish") is an interactive & site development company making a shift in their offerings and aims. Formerly a very active and strong creative staffing company, the roster of the former 'Big Fish' was slowing migrating to studio support services, design and development. As with many companies you look up one day and it's something different than it once was which is not always a bad thing. Noticing this and sharpening the focus, Big Fish made the move to fully embrace the interactive writing on the proverbial wall, renaming the company (but not the pronuciacion) to Big Fixh—with the "ix" being common shorthand for "interactive".

(previous iteration)

The idea was to keep many of the aspects of the previous entity that worked well but migrate the identity to a stronger, more focused iconic look. Offering up great creative direction, head kahuna—Mike Synoground—gave me the initial brief and a few artifacts to work with. I created a custom logotype for the name and then repurposed the fish artwork into the "Thought Shark" icon, as there is no more singularly-focused fish in the sea. *Bonus points for irony; 'SEA' is the airport code for Seattle, where BF is headquartered. Big thanks to the Big Fixh crew. It was a pleasure and we'll work together again soon.

That's the what happens around here… RDQLUS levels of "think" and the creative output to match.