Back Roads & Beaches Multisport

w/Lorian County Visitors Bureau (Lorain County, Ohio)

identity / brochure / map / signage

Lorain County, Ohio is in a prime location to support a multi-sport lifestyle with a vast network of paved bike paths, off-road bike trails, hiking and foot trails and a prime location at the southern edge of Lake Erie. Having done a great job of fleshing out their aims and goals as a newly re-organized group, the Lorain County Visitors Bureau reached out to have a fresh new mark that could highlight their amazing area and allow them to play on the same level as a Vail, Big Bear or Park City; all names that have come to be known for their area sporting lifestyle. With the new identity fleshed out, application of the mark across brand touch-points was a natural and necessary extension.

Back Roads & Beaches; information brochure

Back Roads & Beaches; brochure unfolds into an area trail map

Back Roads & Beaches; branded trail signage and way-finding