Custom Lace Debray Samples for RGC

RDQLUS's Steve G. collaborates with Brad D. to produce a very custom sneaker accessory.

Three years ago, I was introduced to Brad Douglas' work as a sneaker designer & customizer of the highest degree through a mutual friend in the sneaker world. But I had no idea he was in my own hometown. Fast forward to about only two months ago, at a pre-Fashion Week event I finally bumped into the man himself. It took only 45 second of conversation to know that we were going to work together on something. But I had no idea it would be so immediate and fruitful, but what I've learned is that when Brad D. hits the throttle, you do whatever it takes to keep the hell up.

These are just samples, so there will be more to come on this project that I hope will produce some tasty treats for fall.

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New RDQLUS Identity Projects

RDQLUS CREATIVE recently wrapped up two new identities.

Check out the work in "Featured Projects."

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RDQLUS Makes it So Complex

Complex Magazine Selects the RDQLUS x NIKEiD "Classy Concrete" Pack as a Top-25

I've said it many times—and will continually say—I am always excited when aspects of my creative & design career begin to naturally overlap with personal passions. Complex Magazine—a long-time bastion of streetwear, fashion and men's style (and admittedly a favorite of mine for years)—routinely puts together "Top" lists to showcase the goodness their team finds out in the world. This week they released a list of the Top-25 sneakers created on the NIKEiD site and featured on the NIKEiD Tumblr page. Having recently created a RDQLUS special-edition on the iD system it was kind of hard not to get my hopes up, but as I scrolled through the images and got down to the final ten I started to get bummed out. 9… 8… 7… 6… WHOA! That's just RDQLUS!