#WeBeSpoke!

Steve G.'s whirlwind tour to jury the ADDY Awards in Spokane WA

I was beyond stoked to be invited out to Spokane WA to judge their Advertising Federation of America chapter's "ADDY" awards, so I was as good as gone when they asked if I'd make the trip. Done. Little did I know that I would cover more activity in a day and a half, than most do in a week, on vacation—and in Spokane, no less. I'm from a city that gets hated on just the same so I like to highlight why a city is extra nice. NYC is too easy—skip that. But Spokane? I noted that immediately and started the hashtag "#WeBeSpoke" for use while I was moving about town. "Bespoke" denotes a speciality, something one-of-a-kind, crafted with extreme care and attention to detail. If it wasn't before, it is now. Yo, Spokane; trust me #WeBeSpoke when I'm in town. (read on…)

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RDQLUS Dropshots; 120210

Rashida… Doom… Gear… Kicks…
Rashida… Doom… Gear… Kicks…
Rashida… Doom… Gear… Kicks…

Good, keep practicing. You'll get the hang of it.
If you've master that, then please—read on!

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EDNEY A.P. "Shooting Shirt"

Regatta race-day inspired brand gear for nautical/adventure photographer, Jen Edney.

Earlier this year I completed the branding & identity for 'EDNEY Adventure Photojournalism' with the idea of better brand opportunities for the talented "mind's eye" behind the lens—Ms. Jen Edney. On top of her visual creative gifts, she is also a very savvy marketer. Jen was excited to bring me the idea of something that would allow her to advertise her business while she had her hands full of equipment, as well as allowing her to fit right in and draw some attention by looking the part of the nautical athletes milling about her regatta photoshoots—yes, you read that right; this lady shoots regattas! (just what did you do today?!) Truth be told she's a nautical athlete herself so not only is it clever, it's completely fitting and authentic.

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